The mascot of the Light of Internet Expo, an important part of the annual World Internet Conference, was recently unveiled, local media reported.

The expo started soliciting designs for its mascot in early June, and the design by Li Jianshen stood out among the entries.

Dubbed Xiaohu, the mascot features the colorful logo of the WIC, a computer monitor and elements of the Jiangnan water town.

The designer has also given Xiaohu some characteristics to reflect the expo's theme of showcasing the latest trends and cutting-edge technologies of the internet industry.

The mascot will appear on the creative cultural products of the expo to improve the profile and influence of the WIC.

The Light of Internet Expo will be held in Wuzhen, Jiaxing, in late September this year.

The four-day expo will have a variety of activities, including an exhibition, launch events for the latest products and technologies, as well as matchmaking meetings for professionals in digital economy.

The exhibition is expected to be held both online and offline and be focused on the latest achievements in digitalization reform. It will also showcase cutting-edge technologies and products in cloud computing, big data, artificial intelligence, block chain, and cyber security.

To date, nearly 200 companies from China and abroad, including Huawei, Tencent, Baidu, Epson and Infosys, have signed up for the event.