The Hunan Provincial People's Government recently issued several measures on promoting the high-quality development of cross-border e-commerce, to accelerate the cultivation of new strengths and new growth drivers for foreign trade development.

Thirteen measures were proposed in four aspects – enhancing industrial development, boosting cluster development, reinforcing guarantee of production factors, and facilitating cross-border trade.

The measures include the items to:
- Push the cross-border e-commercial businesses to get stronger and grow bigger;
- Cultivate independent cross-border e-commerce brands;
- Boost construction of cross-border e-commercial industrial belts;
- Promote differentiated development of cross-border e-commerce comprehensive pilot zones;
- Build cross-border e-commerce cluster development parks;
- Improve cross-border e-commerce public services;
- Construct overseas warehouses of cross-border e-commerce;
- Enhance cultivation of cross-border e-commerce personnel;
- Expand financial supports to cross-border e-commerce;
- Strengthen communication services with cross-border e-commerce enterprise;
- Optimize cross-border e-commerce customs clearance services;
- Facilitate foreign exchange settlement for cross-border e-commerce; and,
- Carry out the tax policy for cross-border e-commerce.

According to the document, a batch of cross-border e-commerce businesses and carriers with Hunan characteristics, including large enterprises, independent brands, industrial belts, and industrial parks, will be formed by 2025.

This is Hunan's first provincial-level special policy on cross-border e-commerce, said a person in charge of the Hunan Department of Commerce. It embodies the great emphasis and solid confidence and determination of Hunan government in promoting cross-border e-commerce development. Among the 13 measures, nine involve financial support with special funds.

There are six national cross-border e-commerce comprehensive pilot zones around the province, respectively in Changsha, Yueyang, Xiangtan, Chenzhou, Hengyang, and Zhuzhou. Hunan is in the front rank in both business scale of cross-border e-commerce and number of comprehensive pilot zones in western and central regions of China. Some leading enterprises progress steadily in cross-border e-commerce, such as Anker Innovations, MMT, and S'Yong International. In recent three years, Hunan's business scale of cross-border e-commerce has increased by more than 80% annually on average.