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Zong 4G: Driving Pakistan's digitalization with innovation and excellence

Nabilla Yazdani | Updated : 2023-06-13
Nabilla Yazdani, Director Corporate Affairs and Customer Experience Management, CMPak

With over 25 years of experience in the industry and a keen eye on Pakistan's telecommunications landscape, I have witnessed a remarkable transformation in recent years. Over the past 16 years, I have worked at Zong 4G and have seen firsthand the pivotal role the company has played in the technology revolution and digitalization of Pakistan. Zong 4G's industry-first innovative connectivity solutions have been integral to the country's economic development, making them a true hero in the digitalization of Pakistan.

As I reflect on my journey, I have witnessed how the company places its customers at the center of all its endeavors. This unwavering commitment to innovation and customer satisfaction has propelled the company to become the second-highest revenue generator and market share holder in Pakistan, a remarkable accomplishment considering they started with a meager 2% market share.

As a Zong employee, I take immense pride in stating that the company's impact extends far beyond mere business success. It has become a catalyst for change, actively driving Pakistan's digital transformation and contributing to the nation's progress in countless ways. Being a pioneer of 4G technology in the country, Zong 4G's investment in digital innovation and technology is playing a pivotal role in enabling digitalization and fueling the digital economy in Pakistan. With a vast network of over 14,000 LTE-enabled sites, Zong 4G is connecting people across the nation and ensuring the accessibility of digital services for all.

Zong is also committed to its employees and places great emphasis on female empowerment. Drawing from my personal experience of working at Zong and in its HR department, I can attest that Zong 4G is one of the most desirable employers in Pakistan's telecom industry due to its focus on employee rights, experience, and growth.

As a leader in Digital Innovation, Zong 4G is contributing significantly to Pakistan's economic and digital future. With over $3 billion invested in digital infrastructure, the company has positively impacted 6.6 million Pakistanis through sustainability efforts that focus on digital intelligence, inclusive growth, and green initiatives.

Throughout my tenure at Zong, we have worked to empower society through collaborations like the one with Punjab Skills Development Fund (PSDF). Through this collaboration, Zong has enabled more than 10,000 young people to learn "How to e-lance," promoting socio-economic development and contributing to Pakistan's economy and digital agenda.

Zong 4G's vital contribution to the CPEC Initiative is undeniable. As the primary connectivity provider, the company's extensive network coverage and advanced technology have transformed business operations in the region. With a range of completed, ongoing, and upcoming projects, Zong 4G's fixed line, mobility, and IoT/M2M solutions have revolutionized the CPEC landscape. Allama Iqbal Industrial City, a crucial Special Economic Zone within CPEC, has experienced a transformative impact through Zong 4G's connectivity solutions. Furthermore, Zong 4G's innovative contributions to the Thar Block-1 integrated coal mine and power project are significant milestones for Pakistan's socio-economic advancement

Zong 4G's advanced technology and fast internet speeds make it a leading player in the telecommunications industry. With its focus on exceptional customer service and affordable packages, Zong 4G is paving the way for a digitally connected Pakistan, establishing the country as a hub of economic growth and development for years to come. In today's world, where connectivity is vital, Zong 4G is the go-to choice for anyone seeking reliable and fast internet services.

The story and photos are provided by China Mobile.