The China International Travel Mart 2023 closed on Sunday in Kunming, capital of Southwest China's Yunnan province, with on-site and intended sales reaching 23.4 billion yuan ($3.25 billion), chinaorg.cn reported on Monday.

Themed "Nihao! China", the three-day event has built an exchange platform for domestic and international travel agents, service providers and airlines by promoting multi-party dialogues.

The fair, with an exhibition area of some 90,000 square meters, features six special exhibition areas, attracting tourism promotion agencies, related enterprises from over 70 countries and regions, as well as more than 800 international travel agents.

Co-sponsored by the Ministry of Culture and Tourism, the Civil Aviation Administration of China and the provincial government of Yunnan, the event has conducted 795 business negotiations on site, the report said.