Digital cultural products telling true story
By Hui Ming
Innumerable platform-based digital cultural enterprises have emerged in China since the turn of the century, especially in the new era, thanks to the advancement of digital technology. By providing a large number of digital cultural works, they have cultivated a huge group of consumers, earned handsome profits and sharpened their market competitiveness.
Chinese digital cultural products, including online games and dramas, and internet literature, have achieved gratifying results even in overseas markets. For example, a series of Chinese video games, including Black Myth: Wukong, have become immensely popular around the world. As a matter of fact, the download volumes and usage time of, and payments for, Chinese digital games are increasing in overseas markets.
Chinese internet literature has transformed from only content to models of creation and operation. The internet literature platforms have developed a localized operation model in other countries, and creators of online literature have become a new force in the industry.
Thousands of Chinese TV dramas and movies have been broadcast globally through various platforms, elevating the image of a "cultural China" worldwide. China's cultural industry is embracing digital culture, which in turn is exporting Chinese culture to the world in the form of popular culture.
Cultural exchanges among countries can be divided into three categories: political cultural exchanges among governments, academic exchanges within academia, and people-to-people exchanges of popular culture.
Digital culture has certain advantages when it comes to boosting exchanges of popular culture among different countries. Exchanges of popular culture promote mutual learning because they can quickly and effectively spread cultural awareness and lay the foundation for political and academic exchanges worldwide.
Therefore, China should give full play to the role of digital culture and intensify the development of digital technology to promote exchanges and mutual learning between China and other countries. Hence, traditional Chinese culture and the story of modern China can be showcased around the world through high-level digital products.
Hui Ming is associated with the Cultural Research Center of the Chinese Academy of Social Sciences.
The views don't necessarily reflect those of China Daily.
