The 18th Xinjiang Winter Tourism Industry Trade Expo closed in Urumqi, Xinjiang Uygur autonomous region, on Nov 24.

This year's Winter Expo focused on tourism consumption, investment promotion, product trading and equipment procurement.

The three-day event attracted more than 200 travel agencies and exhibitors from countries including Kazakhstan, Uzbekistan and Kyrgyzstan.

The expo featured three main zones: equipment for snow and ice, brands and consumer goods. The agenda included exhibitions, project matchmaking sessions, promotional activities and on-site inspections.

Exhibitors offered discounted travel packages, winter sports equipment and consumer goods, while participants explored investment opportunities and procurement deals.

In addition, six professional forums examined trends in winter tourism, such as sustainable growth strategies and technological innovations. These discussions aimed to enhance Xinjiang's status as a global winter tourism hub.

Liu Boqian contributed to this story