Located at the foot of Mount Fanjing, a UNESCO World Heritage Site, Jiangkou county is a powerhouse in the world's matcha industry. The county boasts over 10,000 hectares of tea plantations, nearly a fifth of which are dedicated to matcha production.

In 2024, Jiangkou county produced more than 1,200 tonnes of matcha with a total output value of 350 million yuan (about $48.02 million). The local matcha products have been exported to more than 40 overseas markets.

Experts and agronomists believe that Guizhou, located on a plateau, possesses geographical and climatic advantages such as high altitude, low latitude, abundant fog and limited sunlight ideal for growing tea. Therefore, tea produced in this area is green, ecological and organic.