The Xi'an Silk Road International Tourism Expo—China's first large-scale tourism industry event themed around the "Silk Road"—has been successfully held for nine consecutive years. Organized annually in Xi’an by the Shaanxi Provincial Department of Culture and Tourism, the expo has grown into the largest and most widely recognized international tourism fair in western China.

This year's expo actively explores new models driven by technology and smart tourism, aiming to integrate exhibitions and sales while facilitating effective supply-demand matchmaking. By strengthening cultural and tourism cooperation under the Belt and Road Initiative, the expo aspires to become a flagship platform that blends global exchange, immersive experiences, and high-quality industry development—further expanding the global influence of the Silk Road tourism brand.

As a vital platform for promoting domestic and international tourism cooperation, the Xi'an Silk Road Tourism Expo continues to drive innovation and trade in tourism products, and fosters deeper industry integration. It remains a bridge for collaboration, injecting fresh momentum into the high-quality development of the cultural and tourism sector.