Shanghai's Grand Gateway 66 is collaborating with the international IP Butterbear for its debut exhibition in Shanghai, which will run until May 20.

The mall has transformed into a fashion runway featuring the versatile styles of Butterbear, showcasing seven exclusive interactive installations, including a superstar support car, a fashion stage, a celebrity lounge, and an idol practice room.

A limited-time pop-up store for this themed event showcases exclusive memories of Butterbear and Shanghai, including the debut of the Butterbear jasmine pendant. Guests can book online to experience and purchase over 100 product categories offline.

As the event draws to a close, the mall will gather 65 uniquely styled Butterbears to celebrate Hang Lung Properties' 65th anniversary.