HOKA opens first global brand experience center in Huangpu
english.shhuangpu.gov.cn Updated: May 08, 2025
International renowned running shoe and apparel brand HOKA unveiled its first global brand experience center in the Xintiandi area of Huangpu district in Shanghai on May 7. Spanning 1,600 square meters, the three-story center features a fusion of cutting-edge sports performance testing, a comprehensive product lineup, and immersive experience spaces.
The first global brand experience center of HOKA opens in Shanghai's Xintiandi area on May 7. [Photo/WeChat ID: shhuangpu]
The facility showcases HOKA's full range of products for urban running, outdoor trail running, hiking, and lifestyle. Highlights also include the HOKA Lab, China's first full-body physical fitness testing space equipped with six top-tier, international devices, now open to the public.
An array of products are on display at the center. [Photo/WeChat ID: shhuangpu]
Now open to the public, the HOKA Lab provides a variety of full-body fitness assessments. [Photo/WeChat ID: shhuangpu]
Since opening its first global direct-operated store in Shanghai in 2021, HOKA has continued deepening its market presence in China. Wu Xiao, general manager of HOKA China, noted that Huangpu's vibrant sports culture and prime location were key factors in choosing to set up the store here. The local government and sub-district provided strong support during the store's opening process. Wu said he looks forward to cooperating with Huangpu to bring new experiences to running enthusiasts.
As one of the most dynamic commercial districts in Shanghai, the Xintiandi area attracts people from around the world and hosts numerous international sports brands, with flagship stores of Salomon, On, and Kolon opening in the area last year, further enhancing its appeal to premium brands like HOKA.
Source: "shhuangpu" WeChat account
