Ferrari to strengthen its presence in China
chinadaily.com.cn Updated: May 19, 2026
Jan Hendrik Voss, president of Ferrari Greater China, describes the luxury market in China as resilient and dynamic despite global volatility. He said that Chinese consumers are younger and more focused on experience and value than anticipated. Committed to a long-term strategy, Ferrari aims to deepen its connection with this evolving market through brand authenticity and the excitement of Formula 1 racing in Shanghai.
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