LEGO: China leads in retail experience innovation
By Wang Zhuoqiong chinadaily.com.cn Updated: Jul 28, 2026
In a recent exclusive interview with China Daily, Lego China Head Maciek Selinski said China remains a strategically important market for the company and expressed confidence in its long-term growth. Selinski emphasized that the China market never lacks opportunities, citing the brand's rapid retail expansion in the country, especially in the growing adult consumer segment.
Sun Manqi contributed to this story.
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