The meeting builds on a relationship that gained attention last year when Cook visited THE MONSTERS 10th Anniversary Exhibition during a trip to Shanghai. At the exhibition, artist Kasing Lung created Labubu artwork using an iPad Pro, showcasing the intersection of digital tools and contemporary art.

Although Pop Mart and Apple operate in different sectors, both companies have emphasized design-led innovation and consumer experience as key drivers of brand growth, Pop Mart said. The visit reflects broader industry interest in collaborations that combine technology, creativity, and cultural influence to engage consumers worldwide.