Tailor-made, staycation buzzwords in market

As pandemic measures persist, vacationing locally remains a main option for holiday

"Tailor-made trips", "staycation" and "cultural tours" have become the buzzwords describing the domestic tourism market during the recent National Day holiday, which ran from Oct 1 through Friday.

On an online platform for travel customization, a user can book a personalized itinerary with a click of a button after providing information such as place of departure, destination, travel dates and number of travelers, Xinhua News Agency reported.

"The tour customization specialist who received my order crafted a travel plan for me according to my specifications in terms of food, accommodation, transport and recreational activities," a tourist from the eastern city of Qingdao told Xinhua. "A dedicated driver and guide were assigned to us, and any details could be modified at my request."

Dai Xuefeng, director of the division for tourism and leisure at the National Academy of Economic Strategy from the Chinese Academy of Social Sciences, told Xinhua: "Bespoke holidays are an inevitable result of the development of the tourism industry and of economic growth."

Vacationing locally remains a main option as COVID-19 precautions continue. In the week leading up to the holiday, on-demand services platform Meituan saw searches for "local tours" and "suburban attractions" surge by 440 percent week-on-week.

Suburban attractions in Beijing, such as Universal Beijing Resort and Beijing Wtown, were among the popular choices for local residents, Xinhua reported.

In the Central China province of Hubei, rural tours, fruit and vegetable picking experiences, and camping trips emerged as the top options. They were expected to take in more than 60 percent of the province's tourist spending during the holiday week, according to Xinhua.

Zhou Qiao, a resident of Hubei's Yichang city who vacationed at the local Bailihuang scenic area during the holiday, told Xinhua: "We booked tents in advance and took our family here to experience the wonder of watching the sunrise in the morning and counting the stars in the evening. My children loved the experience very much."

The wide array of cultural events and destinations in cities drew huge numbers of urban residents during the holiday week.

Historical architectural complex Sanfang Qixiang, which literally means "three lanes and seven alleys", in Fuzhou, East China's Fujian province, entertained tourists with intangible cultural heritage-themed talent shows and Yueju Opera performances, among others.

In Shanghai, many museums launched exhibitions, cultural activities, as well as night tours to add a dash of culture to the holiday fun, said China Central Television.

Li Xinjian, a professor at Beijing International Studies University's School of Tourism Sciences, told Xinhua that the integration of culture and tourism highlights the cultural experiences in tourist trips, and tailor-made tours offer in-depth cultural experiences that large group tours are unable to provide.