My CIIE Story • Great Opportunity: Green Epson eyes rosy future in China

The CIIE has played a significant role in helping multinational companies raise their profile and further connect with clients. Epson has through the expo cooperated with many industry partners to provide products and solutions to Chinese customers.

I am a fan of Sun Tzu's The Art of War, an ancient Chinese military treatise, and familiar with the famous quote – "If you know your enemy and yourself, you need not fear the result of a hundred battles." This is why I enjoy doing market research. In the past five years, I have visited many factories, partners and dealers in China. During the past two editions of the CIIE, I received over 100 government delegations and more than 20 media organizations.

This year marks the 80th anniversary of the establishment of Epson. We will bring greener and more intelligent solutions to Chinese customers. At this year's CIIE, we will showcase innovations and patented technologies related to digital printing and optics to seize the opportunities created by China's industrial transformation and consumption grading.

The author is the chairman and president of Epson China. He joined Epson in 1987.