Chinese heating products see orders surge from Europe during Canton Fair

Many Chinese home appliance enterprises saw demand for their heating products rise from the European market during the ongoing 132nd session of the China Import and Export Fair, or Canton Fair, the Shanghai Securities News reported on Friday.

"This time we are focusing on heating products," said Bu Zhiming, general manager of Gd Shine Electric Appliances, who has had his hands full since the opening of this year's fair on Oct 15. The major products of the exhibitor are heaters and electric ovens. The orders began flooding in more than one month earlier than previous years, according to Bu. The company sold more than 500,000 heating equipment to the European market in the first nine months, up over 30 percent year-on-year.

"We've received many inquiries on heating equipment from the clients," Zhang Wei, board director of the exhibitor, Honghuo Holdings, a heating equipment provider based in Guangdong province. "Small-sized air blowers with lower price and electric blankets with lower energy consumption are popular among European clients."

To meet the demand from Europe, the company has set up a subsidiary in France to develop heating products under own brand and seen the export of own-brand products rising by four to five fold so far this year.

"The European market is our focus during the Canton Fair this time. Since autumn, we've seen order surge, which our overseas clients attributed to the sharp demand from the European market," said Peng Hongfei, head of the marketing department of the Vanward, a heating equipment provider.

Peng said the sales of their heating equipment exceeded over 20 million yuan ($2.76 million) in the third quarter this year, up 102 percent on a yearly basis, "At present, we are also stepping up the preparation of new production lines to ensure order production."