China's coffee industry booms amid opening up

Domestic coffee consumption is also robust.

"In the past, our company exported more than 6,000 tons of coffee beans every year. But since last year, beans have been sold domestically," said Yang Chunhong, general manager of a local coffee company in Pu'er, adding that the growing demand and big development potential mean enormous opportunities for the industry.

Customs data shows that the import volume of coffee beans in China reached 122,700 tons in 2021, up 74 percent year-on-year.