Mattress group brings major brands to Shanghai

Sweden-headquartered Hilding Anders Group recently brought its three major brands - HILDING, JENSEN and Slumberland - to the 2023 Shanghai International Hotel Engineering exhibition held at the Shanghai New International Expo Center.

This exhibition not only showcased the company's latest mattresses and sleep products, but also reflected the group's focus on the Chinese market and its strategy of continuous investment.

The group said it will continue to improve the quality and standards of products and services and provide Chinese consumers with a better sleep experience.

"We firmly believe high-quality sleep is the foundation of a healthy and happy life, and we have been committed to providing global consumers with peace of mind and comfort and enhance (their) family happiness through a better sleeping experience. Since 1939, we have been developing and manufacturing our mattresses in accordance with Swedish craft traditions and high quality standards," the group said in a statement.

Ronald Tong, head of sales for Hilding, shared two core technologies of the brand's mattresses: Box-packed edge support and integrated compression packaging. All product materials are manufactured according to the same European standards.

Regarding the other brands of the group, Tong said: "Jensen will maintain its luxury brand positioning in the domestic market. The products are imported with original packaging, the unique intelligent control system and the Aloy3.0 patented spring system."

As one of the earliest mattress brands to enter the Chinese market, Slumberland will continue to maintain its high-end brand positioning and continue to expand in the high-star hotel mattress market.

Founded in 1939, the Swedish Hilding Anders Group is a mattress and bedding manufacturer integrating R&D, production and sales. It has production bases and sales networks in Europe, Asia, South America and the Middle East. It is one of the largest companies in the global mattress market with products in several categories including mattresses, bed frames and sofas.