Tencent inks partnership deal with Singapore tourism authority

The Singapore Tourism Board and WeChat Pay, the mobile payment tool from Tencent Holdings, signed a three-year strategic agreement in Shanghai on Friday ahead of the upcoming May Day holiday.

With the agreement, the two aim to bring smarter and more convenient traveling experiences to Chinese tourists. They will also leverage the WeChat ecosystem to promote the digital transformation of various industries in Singapore.

"In the past, we have collaborated with the STB to promote the popularity and development of digital payment. We will work together further to create high-quality cross-border smart travel experiences for Chinese tourists," said Freedom Li, president of WeChat Pay International Business.

The signing ceremony also included multiple measures to attract Chinese tourists to Singapore from May 1 to Oct 31 in partnership with dozens of key merchants in Singapore. For example, Chinese tourists can enjoy a 20 percent discount at selected stores when spending via WeChat Pay.