Six trends in China's luxury industry

3 Luxury brands' social media accounts on social media platforms are powerful zones that can drive buyer participation.

A $17 million pair of shoes is displayed at the Burj Al Arab Hotel in Dubai, UAE, Sept 26, 2018. [Photo/VCG]

Brand social media accounts have become an effective communication platform to connect with consumers, as stories posted there can reach 20,000 views on average, with some outstanding posts exceeding 100,000 views.