Six trends in China's luxury industry

5 Digital marketing based on urban clusters is crucial to reach and transform buyers in lower-tier cities.

An Omega Speedmaster Co-Axial Master Chronometer is seen at the BaselWorld watch fair in Basel, Switzerland, March 22, 2018. [Photo/VCG]

According to the report, 16 percent of online luxury buyers come from cities at the third-tier or below, a figure that far exceeds the 8 percent in first-tier cities and 9 percent in second-tier cities. In addition, 51 percent of consumers from lower-tier cities buy luxury goods at stores near larger cities after doing online research, the report said.