Six trends in China's luxury industry

6 Platforms continue to dominate online luxury goods sales, but shopping on social media has emerged.

Bottega Veneta's limited edition bags for Chinese Valentine's Day. [Photo/ bottegaveneta.com]

While 12 percent of all luxury goods in China get purchased through online platforms, shopping on social media is catching up as a new trend, representing 11 percent of sales at online platforms, compared to only 2 percent in European and North American countries.