On Oct 21, the Sanya tourism promotion board (STPB) held a promotional event in Macao, showcasing the various attractions of Sanya and promoting its appeal as a premium global travel destination.
This is the first year that the Sanya tourism promotion board has organized such an event outside of the Chinese mainland. The organizer invited 50 travel-related insiders to learn about Sanya tourism and share tourism resources. A variety of tourist attractions and services, covering sectors ranging from hotels and transportation to performing arts, wellness, and leisure, as well as customized travel, were showcased.
Macao has long been a major source of inbound tourists to Sanya. According to STPB data, Sanya's hotels received 19.13 percent more guests from Macao in August than in 2021. According to the demographics, the majority of Macao tourists visiting Sanya are either middle-aged or young, making sightseeing and leisure shopping the most popular activities.
Albert Yip, director general of the STPB, said that the board has been working to promote the appeal of Sanya as an international travel destination through these types of promotional events. This event in Macao is part of the STPB's efforts to enhance exchanges and collaboration in the tourism sector between the Guangdong-Hong Kong-Macao Greater Bay Area and the Hainan Free Trade Port.
