On Feb 7, a Sanya tourism promotion event targeting the Japanese tourism industry was held to accelerate the cooperation between Japan and Hainan's tourism markets.
More than 20 Japanese travel agents and media staff embarked on a two-day in-depth exploration of Sanya's local cultural and tourism resources. They visited iconic attractions such as Hainan Binglanggu Li and Miao Cultural Tourism Zone, Yalong Bay Golf Club, and Atlantis Sanya, immersing themselves in the diverse charm of Sanya tourism.
In December 2024, the Sanya tourism board organized a team to visit Tokyo for a tourism promotion event. The team discussed overseas tourism marketing, route development, and other matters with local travel agencies.
Ma Xiaochen, chief representative of the Chinese Tourism Office in Osaka, said, "The hosting of this event further deepens the international promotion of Sanya's tourism industry, enhancing Sanya's brand influence in the Japanese and global markets."
To date, Sanya has opened 29 international routes. In October 2024, Sanya and Lucky Air jointly launched the "Sanya - Nanjing - Osaka" route to penetrate the Japanese market, providing tourists with a more convenient travel experience. At the same time, China has included Japan in the visa-free country list, allowing Japanese tourists to stay in Hainan for up to 30 days visa-free.
